First, it may help to layout my current interests at the time of writing this:
- Post-production (Editing)
- Motion Graphics
- Graphic Design
In my personal opinion, I don’t think it’s right to mark or judge your own work – this should be left to others. However, I can see why we are being prompted to start critiquing our own work. Therefore, I shall break down each of my current interests and try my best to judge how my work from semester one compares to professionals in the industries.
I think the common theme in this blog will be that I am doing some things right, but I still have a way to go and that is why I’m doing this degree. In terms of editing, I’d like to think my work so far has been of a professional standard at least.
This was one of the tasks I was most proud of from semester one. I think I did a really good job of cleaning up the cuts between shots; we didn’t nail the dolly movements whilst filming so the raw footage cut together looked very rough, something that wasn’t noticed in this edit. I also think the music matched the style I was going for completely, and I feel like the tagline was great. However, there as no colour correction which would of added a lot to the video. Moreover, for an advert, the pacing was awful; the video was too long and therefore wouldn’t be that effective as an advert.
However, since it was long I’d like to compare it to an advert we looked at earlier in the semester that is roughly the same length, but was effective:
This is regarded as one of the best adverts of all time. The colour correction/grading is great, and fits perfectly. It doesn’t feel like that long of an advert whilst watching it, which goes to show that it has great pacing and isn’t boring. It has a great narrative, and really nails its target audience by making Guiness look mythical through the use of Neptune’s Horses, finished off with an excellent tagline: ““Good things come to those who wait”. Moreover, the music used is almost iconic, and the way it captures the audience’s attention is just what an advert needs to do. It is an advert that stays with you through the exceptional filming, post-production, imagery and narrative.
Compared, I still obviously have a long way to go before I get to anything of that standard, but I like to think I have shown the signs that I am on the right path.
I didn’t really do much motion graphics in semester one, but it is something I have dabbled in a bit in the past.
Task eight from semester one included a bit of motion graphics:
A motion graphics test I did a couple years back:
A video I did in 2016 that included a lot of motion graphics:
Flat design practice:
An intro I did for a Stranger Things video:
From these, I can see I am on the right track. However, I do not practice enough and as a result I lose my skills. Moreover, I am not at the point of being able to create motion graphics by myself yet, and always rely on tutorials. I realise many professional motion graphic artists may have to remind themselves using tutorials sometimes, but that is only sometimes. I also feel like the stuff I have done are only the building blocks of more complicated projects. I therefore feel, compared to other professionals in the industry, that I am still very much a beginner; it is definitely something I want to work on changing.
Looking at work from other professionals, and also considering the type of motion grapics I’m interested in (2D and Kinetic Typography), this is definitely the standard I’d like to get to one day:
We didn’t do a lot of graphic design during semester one, and the stuff I did do I wasn’t paticulary proud of when comparing it to projects I’ve done in the past.
Bookcovers I created for my dad:
I am very proud of these bookcovers, and I’ve had some great comments – even from a professional from the industry himself. These look and feel professional to me, and I’d say they compare very well to professionals in the industry. However, I would say that Graphic Design is much more than just bookcovers, and in that respect I still have a lot to learn in terms of creating other pieces of work such as film posters or logos.