During one of our seminars with Andy, we had an interesting conversation on conformity.
Why do we conform? Because we want to “fit in” with the people around us and be perceived as “normal” by a group of people or by a person. We buy branded clothes because it is in fashion, and then when it is out of fashion it goes to the back of the wardrobe never to be touched again. We do this even though budget clothes can look just as nice and be more comfortable because we are told by society that buying brands means we’re “part” of society.
A lot of young girls act like Kim Kardashian because they think that that’s how girls should act, and they conform to the group and social pressures around them and concede to posting indecent pictures and wearing indecent clothes.
Those are just examples, but in general most people pretend they are something they aren’t by dressing and acting certain ways. This comes down to the pressure society puts on everyone to conform, and media is what influences this the most.
Just like fashion, media has evolved to cater to different tastes as well. For example, in fashion UGG boots were what everyone needed to wear. Now it is Adidas shoes, next year it will be something else. With media, Westerns were the most popular genre of movie, then it was Crime movies. But even in media, why should we conform to making what will get the views? Why can’t we just make what we love and enjoy? Who says other people won’t enjoy it too?
It might be a tenuous connection to conformity, but I do feel as if most media makers just jump on the bandwagon on whatever is trending at the time (whether that’s on YouTube or in the film industry) and they don’t actually make what is true to them and themselves. I find this very sad, but as long as money, views and conformity have their way this will never change; nor will society conforming to how they should look and act.
Cherry, K. (2018). Conformity: Why Do We Try So Hard to Be Like Other People?. [online] Verywell Mind. Available at: https://www.verywellmind.com/what-is-conformity-2795889 [Accessed 14 Dec. 2018].
Harris, A. (2012). Slate’s Use of Your Data. [online] Slate Magazine. Available at: https://slate.com/culture/2012/10/film-genre-graph-chart-of-percentages-over-time-goes-viral-on-reddit.html [Accessed 14 Dec. 2018].